BCWI Media Releases

Senator Ross Fitzpatrick honoured for contribution to the BC Wine Industry

For Immediate Release:
KELOWNA, BC – CedarCreek Estate Winery founder, Senator Ross Fitzpatrick, was honoured in Kelowna Tuesday with the BC Wine Institute BC Wine Industry Recognition Award.
“The Senator exemplifies the intent of the award, which was created to recognize those who have helped to develop the wine industry in our province,” says BC Wine Institute Chair, Josie Tyabji who presented Fitzpatrick with the award at the Canadian Wine Industry dinner at...

Wines of British Columbia partners with Visa Infinite for 2014 Wine Country Series

For Immediate Release:
KELOWNA, BC – Get an exclusive taste of the Wines of British Columbia with Visa Infinite in 2014.
The British Columbia Wine Institute is once again partnering with Visa Infinite to offer one-of-a-kind winery experiences, special discounts and complimentary tastings at more than 30 BC wineries.
“Now in its third year, this program continues to provide yet another compelling reason for Visa Infinite cardholders to visit the wineries, meet...

Free Online Course aimed at province’s wine servers

For Immediate Release

KELOWNA - Collaboration between Okanagan College and the British Columbia Wine Institute will mean wine and food servers in this province and elsewhere can now take a free online course to enhance their knowledge of vintages, varieties, and appellations.

The new course, which takes about two hours to complete, was the brainchild of the British Columbia Wine Institute CEO Miles Prodan and Okanagan College’s Director of Wine, Food and Tourism, Jonathan...

Summer grilling gets tastier this July with BC VQA’s new perfectly paired BBQ marinades

For Immediate Release

BRITISH COLUMBIA - It’s no secret that grilling is a favourite activity for British Columbia residents. Afree gourmet spice packet offered to BC liquor store customers by the Wines of British Columbia will make summer barbecue season that much tastier with BC VQA wines.

Available at a dozen select Lower Mainland BC Liquor Stores throughout the month of July, 12 participating BC VQA wines will come complete with a free packet of delicious wine marinade made by...

Try-Before-You-Buy with BC VQA Wines and BC Liquor Stores

BRITISH COLUMBIA – Customers of BC Liquor Stores have an exciting opportunity this month, thanks to BC VQA wines. There are 20 in-store tastings scheduled to run in various Lower Mainland stores (schedule), allowing shoppers to “Try-Before-You-Buy” with some of BC’s tastiest wines. Additionally, the 12 wines, featured in 20 stores, will be decorated with informative neck towers that offer instructions on how to enter to WIN a wine touring vacation for two to British Columbia wine...

British Columbia's 2013 wine grape harvest posts a new record

For Immediate Release:

KELOWNA, BC (May 22, 2014)

With a record wine grape harvest in British Columbia in 2013, BC VQA wines are finally able to quench consumer demand outside the province.

This week BDO released its annual British Columbia Wine Grape Crop Report which shows a 17% increase in total estimated value, now at $69 million. The total tonnage of grape wine harvested also saw year over year growth, with a 15% increase (which equates to 250,000 cases of wine[1]) to...

Raise a glass in wine country: Experience the Wines of British Columbia

For Immediate Release:

KELOWNA, BC (May 16, 2014)

You're invited to discover the Wines of British Columbia in 2014.

That's the message of a new video launched by the BC Wine Institute to kick off this year's wine touring season.

With five stunningly distinct wine regions to choose from, including Vancouver Island, Gulf Islands, Fraser Valley, Okanagan Valley and Similkameen Valley, as well as several emerging wine regions, travellers are encouraged to explore new wine...

FREE Shatterproof Wine Glasses May 1 at 19 BC VQA Stores

For Immediate Release

BRITISH COLUMBIA – Savvy shoppers can pick up a FREE gift with purchase at any one of their favourite BC VQA stores if they act fast. Starting Thursday, May 1st, 2014, all 19 BC VQA stores around the province will be featuring five wines as a part of their ‘As Seen on TV’ promotion. Branded shatterproof wine glasses will be awarded with every two-bottle purchase, in any combination, of the following featured wines, while supplies last:

  • Joie Noble Blend ...

BC Wine Institute Announces Governance Review

For Immediate Release:

April 15, 2014 (Kelowna, BC)


The British Columbia Wine Institute announced today it has commenced an independent thirdparty review of the organization's governance structure.


In making the announcement, BCWI president Miles Prodan spoke of the changes to the BC wine industry since the current BC Wine Institute Society, operating as the BCWI, was put in place eight years ago. 

"When our current structure was put in place there were 131...

BC Wine Institute Applauds Expanded BC VQA Wine Retail Opportunities and Resulting Industry Provincial Economic Impact

March 7, 2013 (Kelowna, BC)

The BC Wine Institute is encouraged by BC Government's recent announcement of plans to allow the sale of BC VQA Wine from designated BC grocery store shelves by Christmas 2014.

"BC is home to the original 100-mile diet with BC consumers having long supported 'buy-local' and specifically the BC VQA Wine industry. Premier Clark and Government's announcement of having BC VQA Wine available in grocery store aisles will increase exposure for people to enjoy...

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