Board of Directors, Committees & Task Groups Updates


Board of Directors

A Board of Directors made up of nine voting members governs the BCWI. For information about the Board structure, click here.

December 06, 2016: In addition to ongoing business, financial review, etc., at its second quarter meeting, the Board also reviewed and approved a draft of BCWI Vision Document – from which the Fiscal 2018 Strategic Plan will be developed. Other topics included continued support for government implementation of the industry-approved BC Wine Appellation Task Group recommendations and winery issues/challenges arising from the recently opened Loblaws Special Wine Stores (SWS).

February 21, 2017: Fiscal 2018 Strategic Plan & Budget approved for presentation at the March 07, 2017 member meeting; quarterly financial statements approved; other topics discussed: USA WTO trade challenge; BC VQA Wine Store Task Group's recommendations; centre of excellence for BC wine & culinary tourism, etc.

June 13, 2017: To begin the day, the Board undertook its BC VQA wine store licence long-term strategic planning session, taking into account previous BCWI research (Deloitte 2015), the BC VQA Wine Store Task Group report/recommendations (Dec 2016), the BCWI member survey (spring 2017), and BC VQA Wine Store sales data.

During its regular meeting, Board reviewed and approved the Fiscal 2017 annual unaudited financial statements for presentation to and approval by BCWI membership at the AGM; reviewed and updated a number of BCWI/Board policies; made its selections for the BCWI Industry Recognition Award and BCWI Award of Distinction (to be presented at the AGM); and finalized its annual evaluation of President/CEO Miles Prodan. Board also received updates and discussed topics such as: the Comeau case; BC Wine-in-Grocery & the WTO challenge; BC VQA Wine Store operating agreement compliance issues; and the slate of candidates up for BCWI Board of Directors election at the AGM.

Also, the Board discussed proposed amendments to BCWI’s Constitution and Bylaws. Details of the proposed amendments are included in July 11, 2017 AGM package which was mailed to all BCWI winery member proprietors on June 26, 2017. The proposed amendments will be presented to membership at the AGM, along with rationale for the proposed changes. Per the BC Society Act BCWI winery members are required to approve any changes to the BCWI Constitution and/or Bylaws. The Board appreciates your patience and looks forward to any questions at the AGM.

October 23 & 24, 2017: Board undertook a new director orientation / continuing director governance refresher; received presentations (Warner, Washington State Wine Commission & Comfort, Wine Business Institute, Sonoma State University); and participated in facilitated sessions in preparation for its work over the upcoming year (Fiscal 2019 strategic planning) and with preliminary input to its long term strategic planning for the BC wine industry. In addition to holding its quarterly meeting, Board also received update on recent and ongoing government relations issues, including NAFTA, CETA, WTO, Comeau case, etc.

December 05, 2017: At its quarterly meeting, the Directors welcomed Erik Fisher of Monte Creek Ranch Winery back to the Board. Agenda topics included: Fiscal 2019 strategic planning; long-term BC wine industry strategic planning; direct-to-consumer shipping (including to Alberta and re Comeau case); BC cannabis sales regulations; quarterly financial statements; scheduled review of BCWI policies; Director representation on BCWI committees; etc.

February 20, 2018: Regular quarterly meeting to review: quarterly financial statements; fiscal 2019 budget; fiscal 2019 business objectives and strategies; etc.; as well as planning for long-term BC wine industry strategic planning; considerations related to BCWI's response to the Alberta boycott of BC wine; other government relations issues; etc.

Next Scheduled: June 2018


Active committees comprised of expert volunteer members assist the organization. For information on the structure of the Committees, click here.

Committees of the Board

Finance & Risk Management Committee

November 22, 2016: Second quarter meeting to review and make recommendations to Board of Directors: quarterly financial statements; preliminary fiscal 2018 budget; finance & risk management policies.

February 15, 2017: Third quarter meeting to review and make recommendations to Board of Directors: quarterly financial statements; fiscal 2018 budget; etc.

May 31, 2017: Fourth quarter meeting to review annual unaudited financial statements; finance & risk management policies.

September 11, 2017: First quarter meeting to review and make recommendations to Board of Directors: financial statements; etc.

November 22, 2017: Second quarter meeting to review and make recommendations to Board of Directors: financial statements; finance & risk management policies; etc.

February 14, 2018: Regularly scheduled fourth quarter meeting to review and make recommendations to Board of Directors: quarterly financial statements; fiscal 2019 budget; etc.

Next Scheduled: June 2018

Board Governance Committee

December 05, 2016: Fall meeting to review and make recommendations to Board of Directors: draft fiscal 2018 strategic direction; Board policies.

April 21, 2017: Preparation for 2017 election of Directors, including Board effectiveness self-evaluation, Director skills /knowledge questionnaire, Board composition; President evaluation.

Fall 2017: Agenda deferred to December Board meeting.

Management Committees

Government Relations Committee

February 10, 2017: Committee recommended for Board approval Fiscal 2018 Government relation policies & priorities, which will be reviewed by the Board of Directors (February 21, 2017).

July 25, 2017: Committee reviewed current issues, particularly in relation to working with the new Government, and laid plans for BCWI's upcoming meetings with key officials.

December 13, 2017:  Committee reviewed current issues in preparation for upcoming meetings with Government officials.

Marketing Committee

December 12, 2016: Discussion regarding Fiscal 2018 Strategic Plan, including Board-approved BCWI Vision Document, SWOT analysis of the Fiscal 2017 Strategic Plan and preliminary Fiscal 2018 marketing strategies.

January 23, 2017: The Committee reviewed a late draft of the Fiscal 2018 Strategic Plan, which will be reviewed by the Board of Directors (February 21, 2017).

December 12, 2017:  Preliminary fiscal 2019 planning.

January 25, 2018: Final input to Fiscal 2019 planning.

Task Groups

Ad hoc task groups are created from time to time to help accomplish the work that would normally be done by staff, and include invited member wineries to assist and provide input. For information on task group structures, click here.

BC VQA Wine-in-Grocery Annual Marketing & Merchandizing Task Group: as required by the BCWI BC VQA Wine store-in-grocery operating agreement, mandate to develop an annual plan specific to the BC VQA Wine-in-grocery channel

October 27, 2016: Fiscal 2017 SWOT; Fiscal 2018 Annual Marketing & Merchandizing Plan; issues, concerns & opportunities.

January 25, 2017: Current issues, including implementation of purchase model (wholesale pricing and retail price points) and in-store tastings.

November 23, 2017: Current issues, including reporting, fiscal planning, etc.


Export Task Group: mandate to develop a 3 to 5 year export (outside Canada) strategy for BC VQA Wines

February 03, 2017:Planning session with representative wineries, senior BCWI staff and representatives of the BC Ministry of International Trade, Ministry of Agriculture & Agriculture and Agri-Food Canada for input into the update of the three to 5 year export strategy for BC VQA Wine.

March 31, 2017: Complete with implementation pending: BCWI BC VQA Wine Export Strategy finalized and ready for implementation.

BC VQA Wine Store Task Group: mandate to recommend the role, long-term strategy and vision for the non-grocery BC VQA Wine stores, including input from the membership at large

December 14, 2016: Discussed how best to maximize the remaining BC VQA Wine store licences that haven’t transitioned to grocery. Discussion included how best to give store owners a greater sense of security to develop and invest in a longer-term vision for their stores and at the same time, maximize the sales opportunity for BC VQA Wine.

January 25, 2017: The task group discussed and approved its final recommendations for presentation to the Board at its February 21 meeting.

Complete with implementation pending: The work of this iteration of the BC VQA wine store task group is complete.
BCWI Board of Directors reviewed the Task Group's recommendations (February 21, 2017 and June 13, 2017) and laid out it long-term strategic plan for the BC VQA Wine store channel.
Execution, by staff and store operators, underway (began August 2017).

BC Wine Appellation Task Group: mandate to bring forward industry recommendations to propose amendment(s) to the Wines of Marked Quality Regulation that represent the interests of all 100% BC Wine Producers

Complete with implementation pending: Results of the BC wine industry plebiscite were released publicly in a report to Minister of Agriculture, Norm Letnick, on Friday, July 8, 2016 (see following link: The plebiscite was conducted by the BC Wine Authority following the BC Wine Appellation Task Group’s report and recommendations calling for amendments to the Wines of Marked Quality Regulation.

BC Liquor Stores Task Group: mandate to increase opportunities for BC VQA Wines in the BC Liquor Stores channel

September 12, 2016: BCWI Task Group met with BC Liquor Store management to follow up on previous discussions regarding increased opportunities for BC VQA Wines in the channel and confirmed their commitment to increase from the current 47 to 80 BC Liquor Stores featuring four new BC VQA Wines a month (see link:

November 16, 2016: Details of the program, as well as other issues (i.e. unilateral retail pricing changes, etc.), addressed via webinar delivered by the BC LDB and BC Liquor Stores explaining how wineries can take advantage of BC Liquor Stores BC VQA Wine programming (see links: and

Complete: Thanks to Task Group members; the Task Group is now disbanded and BCWI will continue to monitor and plan sales and marketing tactics for the channel in its next fiscal strategic plan.

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