Great Wines Are Always An Expression of Their Environment

When it comes to wine, place matters. With each new vintage, it becomes more clear that BC wines have very special attributes. Our unique combination of environmental factors - water, weather, topography, geology - creates a habitat for vines which is unlike any other. Our vineyards benefit from a growing season with longer hours of daylight and greater intensity of light than other regions. The extended hours of intense light play a critical role in producing ripe fruit in our shorter growing season.

Variety is the spice of life

One of the joys of being a young wine region is that we are unencumbered by tradition. Everything is new, so everything is equally possible. Growers are free to plant what they want, and they have - with a vengeance. At last count, there were over 60 different grape varieties being grown in British Columbia; from Auxerrois to Zweigelt, there is something for everyone. The stylistic range is staggering: from the delicate herbal aromas of Siegerrebe or Bacchus to the funky earthiness of Syrah or the wild exoticism of Viognier. Few wine regions of the world can offer such diversity. However, traditional varieties such as Merlot, Pinot Noir, Cabernet Sauvignon, Pinot Gris and Riesling are not absent here; in fact, BC has proven that its wines compete with (and win against!) the world’s best.

Social Responsibility

The British Columbia Wine Institute is dedicated to establishing the Wines of British Columbia as the preferred premium wine brand in BC; create a business climate that encourages investment in the quality of BC wines; provide leadership on key industry issues; and assist members in reaching their full potential. We strive to enhance the environment for the responsible consumption and enjoyment of wine at our member wineries and various retail partners across the province.

Members of the BCWI are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.

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